Melissa Nay

WKAR Corporate Development

Looking for fresh ways to reach your customers? WKAR's Melissa Nay will help you connect with mid-Michigan fans and followers of PBS, NPR and award-winning WKAR original programs for and about your community.

Contact Melissa for information about Marketing and Sponsorship Opportunities with WKAR

For updates and ideas, follow Melissa's Corporate Support Blog

WKAR-TV is excited to announce that we will be recording in April and May for the next season of BackStage Pass. Artist line-up and concert schedule will be published here on Tuesday, April 3!

BackStage Pass is currently underwritten by MSU Federal Credit Union. It is a national show, aired in more than 80 markets across the US and Canada. WKAR is looking for two more corporate supporters for season 9.

WKAR Family and our WKAR PBS KIDS 24/7 Channel are turning one and we need your help.

On Saturday, January 27, 2018 from 10 AM until 2 PM, WKAR Family will be hosting a 1st birthday party in our WKAR studios. The event will feature Paula Kerger, President and CEO of PBS, as well as, Laura and Robert Sams the creators of, Splash and Bubbles, with character visits from the show.

WKAR's award-winning original series, Curious Crew, starts production on season 4 this summer. Our season 4 casting call will be in early May, with production happening all summer in our WKAR studios. WKAR will then air the complete 10 episode season in the winter, starting Monday afternoons with repeats every Saturday and Sunday.

I wanted to let all of my current and potential corporate supporters know that I am expecting to be out on maternity leave most of the summer. I am currently expecting my third BOY on June 14th. I do have some minor health issues with my pregnancy, so I would not be surprised if this baby comes towards the end of May.

With that said, if you are in need of my services for summer trades, contracts, etc., please contact me now so we can get you all set prior to my leaving. I expect to be back when school starts in August.

WKAR-TV is excited to announce that we will begin recording the 9th Season of BackStage Pass this month.

BackStage Pass is currently underwritten by MSU Federal Credit Union. It is a national show, aired in more than 80 markets across the US and Canada. WKAR is looking for two more corporate supporters for season 9. For more information on supporting BackStage Pass, click below.

Thank you to all of WKAR's corporate supporters!

Below you will find a list of corporate supporters, along with a direct link to their website, that have invested more than $5,000 to help keep WKAR's great TV & Radio programs on air.   When looking to make purchasing decisions in the near future, please look to these businesses!


WKAR is excited to announce some changes that will be hitting your favorite 90.5 WKAR radio station starting Monday, December 19th.

Due to popular demand, WKAR Radio will be airing the next full season of The Metropolitan Opera. These will air every Saturday starting at 1 PM and go through May 13.

Around these performances, there is a limited number of sponsorship opportunities. You can be heard by this very loyal audience for as little as $36 per spot. We also have a limited number of season sponsorship opportunities available.

WKAR is excited to announce that on January 16, 2017, we will be a launching brand new TV station that is set to exclusively air PBS KIDS programming, 24 hours a day, 7 days a week. This station, 23.4, will be available over air by doing a simple re-scan of your digital channels on or after January 16th. Viewers will also be able to watch the 24/7 service through and and on the PBS Kids Video App on mobile and many TV streaming devices.

WKAR Holiday Special

Oct 17, 2016

The weather may have been beautiful the past few days, but the snow covered roads, and holiday decor is coming!

WKAR is once again offering a unique way to reach our very desirable audiences this holiday season, with a special Holiday Package.

WKAR Television will be airing a number of great holiday programs and specials this year including Silver Bells in the City Electric Light Parade,  Call the Midwife Holiday Special and New York Philharmonic New Year's Evc.

Sponsor Pop-Up Stories

Oct 4, 2016

WKAR & Current State are excited to kick off another year of our very popular "Pop-Up Stories" events!

In 2017 WKAR and Current State will host 6 "Pop-Up Stories" events on to be determined dates of January, February, April, June, August and October.  Each event sees anywhere from 50 to 75+ people and features 10-12 storytellers.

It only happens once every four years and this year is going to be a historic one to say the least.

The students at MSU's College of Communication Arts and Sciences are ready to jump in and share their stories about the upcoming election in a series of video shorts. These 2 minute shorts will be produced by our students, interviewing other college students and air before or after WKAR's PBS News Hour and Off the Record during election week. Some sample topics of the videos will be first time Young Republican/Democratic voter, Naturalize Citizen voter, and more.

Our annual Fall Membership Campaign dates have been set! WKAR will be going on air and asking  our listeners for support starting Friday, October 14th through Thursday, October 20th.

As in past campaigns, there are a number of ways that your business can help WKAR reach its Fall Membership campaign goal. Please click on the link for complete details and to sign up.

WKAR at Michigan State University is excited to partner with the East Lansing Public Library to present Tim Busfield's 2nd Annual Performing Arts Warm Up.

Yes, I know it is only August. It is still hot and the idea of cold and snow is just too much to think about right now. Yet, for us at WKAR the holiday season is upon us.

One of the may things we at WKAR look forward to each year is the airing of WKAR's Emmy Award winning broadcast of Silver Bells In the City's Electric Light Parade. This year will be the 5th year that WKAR airs this special live broadcast with our very own Susi Elkins hosting along with Fox 47's Bob Hoffman, and WLNZ's Mark Buzzita.