© 2026 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

AP Source: GM to end sponsorship of Buick Open

By AP

DETROIT – DETROIT (AP) - A person briefed on the decision says this week's Buick Open golf tournament will be the last because General Motors Co. will end its sponsorship after more than a half-century.

The person said GM and tour officials will announce after the tournament that GM is pulling out. The person did not want to be identified because the announcement has not been made.

The troubled automaker has been cutting back on professional sports sponsorships for the past year as it tries to focus more marketing dollars on its cars and trucks.

Last year GM ended a nine-year endorsement deal with golf superstar Tiger Woods, who will play in this week's event in Grand Blanc, Mich., about 50 miles north of Detroit.

With federal funding eliminated, WKAR relies more than ever on community support to sustain essential services that remain freely available to everyone in mid-Michigan. Your support helps shape what comes next for public media in our region. The best way to support WKAR is by becoming a sustaining member today or by upgrading your current gift. Support WKAR TV Here | Support WKAR Radio Here.