Global markets key for Cadillac's success

Jan 22, 2014

The Cadillac ATS Coupe will roll off a Lansing assembly line later this year.
Credit Scott Pohl/WKAR

International sales are crucial to Cadillac’s success. Two popular Cadillac models are built in Lansing at the Grand River Assembly Plant. The ATS won the North American Car of the Year Award last year, and the CTS was a finalist for the award this year.

Later this year, a two-door coupe version of the ATS will begin rolling off the Lansing Grand River Assembly line. You can see the new coupe through Sunday at the North American International Auto Show in Detroit.

Jim Vurpillat, director of emerging markets for Cadillac, works on sales in places like Canada, Mexico, Europe, Russia, the Middle East, and China. He says Cadillac set a sales record in China last year, up over 60%.