Pepsi

Mike Mozart / Flickr Creative Commons

In an attempt to derail its biggest competitor's new product, Coca-Cola devised a marketing plan with sinister motivations. In today's episode of Serving Up Science, science writer Sheril Kirshenbaum and WKAR's Karel Vega unwrap the short history of Crystal Pepsi and the plan to get it off the market. 


www.pepsico.com/Media/Resource-Center

Michigan consumers told to return certain Pepsi bottles.