Papers Turn to Podcasting, the Newest of Media
Desperate to reach a more mobile audience, some newspapers are turning to podcasting. A growing number now offer Internet radio programs, sending stories from their pages to iPods and other players.
Newspapers have traditionally been slow to adopt new technologies, like the Internet and blogging. Tired of playing catch-up, a small number are now embracing the latest digital media. They're producing their own Internet radio shows, which are then downloaded and listened to via special subscription software called RSS.
Media analysts aren't sure whether podcasts will ever make real money. But most agree that at the early stages, revenue isn't the point; it's important for news outlets simply to be visible in a new arena, and to be prepared to cash in on it if ad money starts to flow.
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