© 2022 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Viva Chevy: GM says it didn't plan to nix nickname

By AP

DETROIT –

Turns out you can take your "Chevy to the levee" or any other darn place you please.

General Motors Co. on Thursday backed off a "poorly worded" internal memo that asked employees to refer to the brand only as "Chevrolet" in an effort to create consistency.

GM says in a statement that it "in no way" is discouraging anybody from using the name Chevy. The internal memo was part of an effort to develop a consistent brand name as it tries to broaden its global presence.

There have been many pop culture references to Chevys. Perhaps the best known is in Don McLean's "American Pie." Its signature sing-along chorus begins, "Bye bye, Miss American pie, drove my Chevy to the levee but the levee was dry."

News from WKAR will never be behind a paywall. Ever. We need your help to keep our coverage free for everyone. Please consider supporting the news you rely on with a donation today. You can support our journalism for as little as $5. Every contribution, no matter the size, propels our vital coverage. Thank you.