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MSU Awarded Innovation Challenge Grant to Develop Chatbot for Broadcasters

WKAR Public Media teams up with communication and engineering researchers to develop AI prototype for TV and radioJan. 29, 2020

EAST LANSING, Mich. — Michigan State University has been awarded a grant by the National Association of Broadcasters to develop an artificial intelligence prototype for use in local television and radio. PILOT, NAB's technology innovation initiative, announced the winners for the fourth annual PILOT Innovation Challenge earlier today.

The 2019 Innovation Challenge award to MSU will support the development of DeepTalk, a conversational agent that can be trained through deep learning to deliver news in the voice of a local broadcaster.

DeepTalk is a project of WKAR Public Media's NextGen Media Innovation Lab, the College of Communication Arts and Sciences, the I-Probe Lab, and the Department of Computer Science and Engineering at MSU.

“Imagine as a listener being able to choose whose voice delivers your local news and weather updates on your smart speaker,” said Susi Elkins, general manager at WKAR Public Media. “Does that interaction strengthen the connection between the broadcaster and the listener? That’s just one area we’d like to explore.”

“With DeepTalk, a broadcaster can transfer the voice and style of on-air talent to a conversational agent, thus creating compelling human-computer interactions,” said Prabu David, dean of the College of Communication Arts and Sciences at MSU. “This project moves us a step forward in our ongoing efforts to understand our own reactions to the human-like features of computers, chatbots and conversational agents.”

“DeepTalk will help us study the impact of realistic-sounding synthetic voices on human emotion and comprehension,” said Arun Ross, a professor in the Department of Computer Science and Engineering. “For example, are listeners more likely to believe fake news when delivered in the style and voice of their favorite newscaster?”

Individuals, teams, companies, academic institutions and nonprofit organizations submitted concepts to address the 2019 PILOT Innovation Challenge, which is to build an AI character that can have conversations with individual viewers, listeners or consumers.

Two awards were announced for 2019. The other winner was the department of Computer Science and Engineering at the University of Minnesota, for Jukebot, a chatbot capable of answering simple questions and getting feedback from users for music stations.

“We are pleased with the quality and innovation of this year’s submissions as well as the success of our new approach to the Innovation Challenge,” said PILOT Executive Director John Clark. “We look forward to working with the winners to develop their prototypes and ultimately provide broadcasters the ability to better serve their communities through AI.” 

PILOT is allocating a total of $150,000 among the two winners. Winners will also receive relevant mentorship, ongoing feedback during development and a trip to the annual NAB Show, held April 18-22 in Las Vegas, to demonstrate their prototype. 

Related

NABPilot.org 1/29/2020: PILOT Announces Winners, Congratulates Finalists for the Innovation Challenge

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About WKAR Public Media
WKAR Public Media is the Michigan capital region source for award-winning original television and radio, and the best from PBS and NPR. WKAR is part of Michigan State University College of Communication Arts and Sciences and includes WKAR TV, WKAR Radio, wkar.org, WKAR Radio Reading Service, WKAR Family, and WKAR Ready to Learn.

About PILOT
PILOT is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. PILOT propels broadcast television and radio into the future. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. Learn more atwww.nabpilot.org.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

Contacts:
Julie Sochay • jsochay@wkar.org 517-884-4773
Senior Director of Content and Communication, WKAR Public Media

Nicole Szymczak • nls@msu.edu 517-483-5981
Senior Communications Director, MSU College of Communication Arts and Sciences

Patricia Mroczek • mroczekp@egr.msu.edu 517-432-1303
Communications Manager, MSU College of Engineering

 

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