MSU study: Brand awareness linked to overweight kids

Jul 15, 2014

The study found a correlation between the amount of familiarity each child had with certain food brands and the child's BMI.
Credit Flickr - Ian Muttoo

A recent Michigan State University study indicates that the more familiar young children are with the brand names of less healthy foods, the more likely they are to be overweight or obese. The study is interesting for several reasons, not the least of which is how you get a bunch of 3 to 5 year olds to express themselves on ideas like brand identification.

Current State’s Melissa Benmark speaks with Anna McAlister, an MSU assistant professor of advertising and public relations who was part of the research team on this study.