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Science & Technology

Are Food Labels Really Just A Marketing Tactic? | Serving Up Science

Karel Vega
Created using Creative Commons Images

They say never judge a book by its cover. This week, science writer Sheril Kirshenbaum and WKAR's Karel Vega add: never judge a food by its label. Although the cute labels that read "Gluten Free" and "Non-GMO" might seem appealing, they are often not a useful representation of the product within. 

Among the labels Sheril and Karel discuss is the new USDA label for bio-enginnered foods (below). Designed to look happy and healthy, it doesn't necessarily add any insight to help shoppers make their decisions. 

Credit Courtesy / USDA
One of the proposed USDA labels for bio-engineered foods

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