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Are Food Labels Really Just A Marketing Tactic? | Serving Up Science

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Karel Vega
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Created using Creative Commons Images

They say never judge a book by its cover. This week, science writer Sheril Kirshenbaum and WKAR's Karel Vega add: never judge a food by its label. Although the cute labels that read "Gluten Free" and "Non-GMO" might seem appealing, they are often not a useful representation of the product within. 

Among the labels Sheril and Karel discuss is the new USDA label for bio-enginnered foods (below). Designed to look happy and healthy, it doesn't necessarily add any insight to help shoppers make their decisions. 

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Credit Courtesy / USDA
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USDA
One of the proposed USDA labels for bio-engineered foods

As managing editor, Karel Vega supervises news reporters and hosts of news programming, and is responsible for the planning and editing of WKAR's news content.
Serving Up Science host Sheril Kirshenbaum is a history buff, science writer, and curious foodie.
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