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Sonic Humanism

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Join Prabu and Made Music Studio’s Amy Crawford on a sonic journey as they explore the fascinating world of audio logos, jingles and other sound elements that make up a brand's audio identity. What is the psychology and science behind sonic branding? Can a sound really influence our emotions, memories and behaviors? Discover how the power of audio can shape our world, one sound at a time.

NOTE: At the time of this recording, Amy Crawford was the head of Creative, Music, and Culture at Made Music Studio. She is now Executive Creative Director of Music Products.

Prabu David is provost and senior vice president of Academic Affairs at the Rochester Institute of Technology in New York. Prior to taking on that role in 2023, David was dean of the College of Communication Arts and Sciences at Michigan State University.