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PBS News Hour

'Chili crunch' trademark sparks debate over food and culture

Season 2024 Episode 103 | 7m 15s

A hot debate over the ownership of a spicy Asian condiment has sent social media into a frenzy over food, culture, heritage and business. Momofuku founder David Chang is spearheading a trademark battle to protect its chili crunch brand. But the backlash against him has been swift. Stephanie Sy reports.

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