Public Media from Michigan State University

Beaujolais Nouveau

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NPR's Nick Spicer reports from southern France on the arrival of Beaujolais Nouveau wine at midnight last night. The annual festivities marking the arrival of each year's vintage have been a great marketing success, boosting sales of a mediocre product that goes bad after a few months on the shelf. This year, to keep the price up, growers held back on production.

Copyright 2002 NPR

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