Public Media from Michigan State University

Reddy Squirrel Pushing Out Smokey the Bear

By Jeff Brady
Published December 3, 2002 at 12:00 AM EST
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Smokey Bear has a new rival. An environmental group has created Reddy Squirrel, who says, " Fires are a natural part of our environment: get used to them." Jeff Brady of Oregon Public Broadcasting reports.

Copyright 2002 NPR

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Jeff Brady
Jeff Brady is a National Desk Correspondent based in Philadelphia, where he covers energy issues and climate change. Brady helped establish NPR's environment and energy collaborative which brings together NPR and Member station reporters from across the country to cover the big stories involving the natural world.
See stories by Jeff Brady