Public Media from Michigan State University

General Motors Replaces Head of Cadillac Luxury Brand

General Motors headquarters in Detroit
WKAR File Photo

General Motors has replaced the head of its Cadillac luxury brand, which has struggled for years to compete against German and Japanese luxury automakers in the U.S.

The company says Steve Carlisle will replace Johan de Nysschen, who is leaving to pursue other opportunities.

Carlisle had been managing director of GM's Canadian operations.

De Nysschen was hired away from Nissan's Infiniti luxury brand and named president of Cadillac in August of 2014. He moved the brand's headquarters to New York in an effort to give Cadillac more sophistication.

But although sales grew globally, they fell in the U.S., GM's most lucrative market. Sales fell 8 percent last year and dropped another 4.6 percent through March.

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