Are companies downplaying environmental performance?

Companies sometimes try to look more environmentally friendly than they are, but a new study indicates they might also downplay their “green” achievements, depending on who’s listening to their message.Current State’s Melissa Benmark speaks with Dr. Tom Lyon, who led the research. Lyon holds a Dow Chair of Sustainable Science, Technology and Commerce at University of Michigan. You’ve probably heard of “greenwashing,” but what about “brownwashing?” Dr. Lyon has been considering both.