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Social video and podcasts are the next frontier for Democrats seeking office

By Sacha Pfeiffer
Published September 19, 2025 at 4:54 PM EDT

Some political strategists say Democrats are falling behind Republicans in reaching voters in an important way: They're not active enough on platforms like TikTok.

Copyright 2025 NPR
Sacha Pfeiffer
Sacha Pfeiffer is a correspondent for NPR's Investigations team and an occasional guest host for some of NPR's national shows.
See stories by Sacha Pfeiffer
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