© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

AOL Expects 50-Percent Drop in Ad Revenues

America Online, the world's largest Internet service provider, says it expects advertising revenues to drop by up to 50 percent next year. To attract new customers, AOL says it will focus on broadband services and will offer exclusive content from parent AOL Time Warner. NPR's Jacki Lyden talks to David Kirkpatrick of The New York Times.

Copyright 2002 NPR

Longtime listeners recognize Jacki Lyden's voice from her frequent work as a substitute host on NPR. As a journalist who has been with NPR since 1979, Lyden regards herself first and foremost as a storyteller and looks for the distinctive human voice in a huge range of national and international stories.
Local journalism matters—and it’s at risk.


WKAR brings you trusted news, without barriers—no paywalls, no corporate spin. But now, federal funding that helps make it all possible is on the chopping block. Your support is more important than ever. Stand up for independent journalism in mid-Michigan—make your gift today.