Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

World Cup venues must hide logos and ads. But it's giving some brands more attention

World Cup venues must cover up all branding for companies that aren't FIFA sponsors, all the way down to the logos on the stadium seats. NPR's A Martinez speaks to marketing professor Andrew Rohm.

Copyright 2026 NPR

A Martínez is one of the hosts of Morning Edition and Up First. He came to NPR in 2021 and is based out of NPR West.
With federal funding eliminated, WKAR relies more than ever on community support to sustain essential services that remain freely available to everyone in mid-Michigan. Your support helps shape what comes next for public media in our region. The best way to support WKAR is by becoming a sustaining member today or by upgrading your current gift. Support WKAR TV Here | Support WKAR Radio Here.