© 2026 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Facebook Ads Targeted Michigan Voters in 2016

ShannonMcGregor.com
Shannon McGregor, Assistant Professor in the Department of Communication at The University of Utah

WKAR's Reginald Hardwick talked with Shannon McGregor, University of Utah assistant professor, who wrote an article for Buzzfeed. It said both Presidential campaigns heavily targeted Michigan voters with Facebook ads and used embedded employees from Facebook to spread their message.s

Click here to read McGregor's Buzzfeed article: Forget Russian Trolls. Facebook's Own Staff Helped Win The Election.

With federal funding eliminated, WKAR relies more than ever on community support to sustain essential services that remain freely available to everyone in mid-Michigan. Your support helps shape what comes next for public media in our region. The best way to support WKAR is by becoming a sustaining member today or by upgrading your current gift. Support WKAR TV Here | Support WKAR Radio Here.