© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
DONATE
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

TECHNOTE: Thu 9/4/25 Radio broadcast interruptions during tower work 9am-5pm

Facebook Ads Targeted Michigan Voters in 2016

WKAR Public Media
Published October 8, 2017 at 1:45 AM EDT
ShannonMcGregor.com
Shannon McGregor, Assistant Professor in the Department of Communication at The University of Utah

WKAR's Reginald Hardwick talked with Shannon McGregor, University of Utah assistant professor, who wrote an article for Buzzfeed. It said both Presidential campaigns heavily targeted Michigan voters with Facebook ads and used embedded employees from Facebook to spread their message.s

Click here to read McGregor's Buzzfeed article: Forget Russian Trolls. Facebook's Own Staff Helped Win The Election.
Tags
Politics & Government politics and governmentPresidential ElectionShannon McGregorFacebook
Together we’ve already reduced WKAR’s $1.6 million budget gap created by the loss of federal funding. With your sustaining support we can close the remaining $500,000 gap and keep trusted public media strong for mid-Michigan. The best way to support WKAR is to become a sustainer. Already a sustainer? Please consider upgrading your current monthly gift.
DONATE to close the gap