© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Facebook Ads Targeted Michigan Voters in 2016

ShannonMcGregor.com
Shannon McGregor, Assistant Professor in the Department of Communication at The University of Utah

WKAR's Reginald Hardwick talked with Shannon McGregor, University of Utah assistant professor, who wrote an article for Buzzfeed. It said both Presidential campaigns heavily targeted Michigan voters with Facebook ads and used embedded employees from Facebook to spread their message.s

Click here to read McGregor's Buzzfeed article: Forget Russian Trolls. Facebook's Own Staff Helped Win The Election.

Support Local Journalism in Mid-Michigan

Help WKAR reach 200 donations by June 20 to fund more of the fact-based reporting mid-Michigan relies on. When we hit the goal, MSU Federal Credit Union will unlock a $10,000 gift in support of your public media station.

Be one of the 200. Give now.