© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

MSU Today | February 3, 2012

Mackenzie Mohr

Super Bowl TV ads, growing up in an alcoholic family, top ten home energy myths

Emeritus MSU advertising professor Bruce Vanden Bergh talks about the state and future of the advertising industry and about what to expect in this year's crop of Super Bowl TV ads. MSU alumna and advocate for children growing up in alcoholic families - Jody Lamb - tells us about her new book "Easter Ann Peters' Operation Cool," which is being hailed for the sensitive and creative way it tackles the issue. The Top Ten Home Energy Myths, too, and an award-winning local paint company.

Local journalism matters—and it’s at risk.


WKAR brings you trusted news, without barriers—no paywalls, no corporate spin. But now, federal funding that helps make it all possible is on the chopping block. Your support is more important than ever. Stand up for independent journalism in mid-Michigan—make your gift today.