© 2022 Michigan State University Board of Trustees
Play Live Radio
Next Up:
Available On Air Stations

Michigan Apple Producers Vote To Continue Promotion Program

Photo of Michigan apples.
Michigan Apple Committee
Michigan apples.

Apple producers in Michigan have agreed to continue an advertising and promotion program for their industry.

In a recent referendum, 75 percent of producers voted to keep the initiative going for another five years, while 25 percent voted against it.

Established in July 1968, program is designed to boost publicity for Michigan apples, support market development and research, and obtain and share information about the industry that's important to producers.

The program is led by seven apple producers appointed by the governor.

The director of the state Department of Agriculture and Rural Development serve as non-voting members of the board.

News from WKAR will never be behind a paywall. Ever. We need your help to keep our coverage free for everyone. Please consider supporting the news you rely on with a donation today. You can support our journalism for as little as $5. Every contribution, no matter the size, propels our vital coverage. Thank you.