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PBS News Hour

How to make big money in the sneaker business

Season 2018 Episode 109 | 8m 43s

For the love of sneakers, a billion-dollar secondary market has bloomed, where collectors buy and sell rare kicks for hundreds or even thousands. Economics correspondent Paul Solman profiles two so-called “sneakerheads”: one a major collector and brand ambassador who’s turned his obsession into a career, the other a seller who snaps up the latest products before the public even has a shot.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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