Korean Pop Star Psy To Appear In Super Bowl Ad

Jan 9, 2013
Originally published on January 9, 2013 7:03 am
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And our last word in business today is Psyper Bowl.


MONTAGNE: South Korean pop star Psy took YouTube by storm with the viral sensation "Gangnam Style." Now he's setting his sights on the Super Bowl.


He's going to appear in a Super Bowl ad for Wonderful Pistachios - one of the biggest retailers of the salted nuts, which are a favorite of armchair quarterbacks across the country. I'm not a Pistachio guy, didn't realize. Anyway, the commercial will include an alternate version of Psy's hit song. Made to the lyrics will be changed to extol the virtues of Pistachios.

MONTAGNE: The Super Bowl is by far the biggest TV event of the year. Thirty seconds of ad time this year will cost a company as much as $4 million. That's a record, according to CBS, which will be broadcasting the game.

That's the business news on MORNING EDITION from NPR News. I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep.

(SOUNDBITE OF SONG, "GANGNAM STYLE") Transcript provided by NPR, Copyright NPR.