Drive on to Lure More Women Investors to Wall Street

By Madeleine Brand

Published November 12, 2002 at 12:00 AM EST

Financial firms have launched new ads, created new divisions and hired marketing groups to attract wealthier women to invest on Wall Street. Some analysts find the strategy patronizing, and worry that it ignores women with smaller incomes. NPR's Madeleine Brand reports.

Madeleine Brand

Madeleine Brand is the host of NPRs newest and fastest-growing daily show, Day to Day. She conducts interviews with newsmakers (Iraqi politicians, US senators), entertainment figures (Bernardo Bertolluci, Phillip Seymour Hoffman, Ricky Gervais), and the everyday people affected by the news (an autoworker laid off at GM, a mother whose son was killed in Iraq).

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