Def Jam's Simmons Takes Hip-Hop to Broadway

NPR

Published December 4, 2002 at 12:00 AM EST

The Great White Way embraces the hip-hop roots of slam poetry with Def Poetry Jam on Broadway. It's part of entrepreneur Russell Simmons' mission to bring hip-hop culture to the masses. He owns a record company, a film company, and the clothing line Phat Farm. Karen Michel reports.

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