© 2026 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Search Engine Wars: The Next Frontier

Search engines may soon use personal information to return better search results. Google's plan to offer an e-mail service that delivers ads based on e-mail keywords has privacy watchdogs nervous. NPR's Rick Karr reports.

Copyright 2004 NPR

Rick Karr contributes reports on the arts to NPR News. He is a correspondent for the weekly PBS public affairs show Bill Moyers Journal and teaches radio journalism at Columbia University.
With federal funding eliminated, WKAR relies more than ever on community support to sustain essential services that remain freely available to everyone in mid-Michigan. Your support helps shape what comes next for public media in our region. The best way to support WKAR is by becoming a sustaining member today or by upgrading your current gift. Support WKAR TV Here | Support WKAR Radio Here.