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Obama's Text Message Experiment

NPR
Published August 23, 2008 at 4:00 PM EDT

The Obama camp had been promising for weeks to deliver the news of the Democratic candidate's vice presidential choice by text message and e-mail. But it didn't quite go according to plan. Jacki Lyden consults Andrew Rasiej, co-founder of the Web site techPresident about what went wrong — and what went right — during this new media experiment.

Copyright 2023 NPR. To see more, visit https://www.npr.org.

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