© 2022 Michigan State University Board of Trustees
Public Media from Michigan State University
Play Live Radio
Next Up:
Available On Air Stations

Ford says to end 72-year-old Mercury brand



Ford Motor Co. says it will end production of its Mercury brand by the end of this year.

Ford's board of directors approved ending the brand Wednesday morning. Ford plans to make up for the lost sales by expanding its luxury Lincoln brand. Mercury sold just over 92,000 vehicles last year.

Ford has 1,712 dealerships currently selling Mercurys. Some will continue selling Lincolns and Fords and some could be consolidated into existing Ford dealerships.

Ford didn't say how much it expects to pay to close the dealerships. But Americas President Mark Fields said the closure doesn't affect the company's forecast that it will be solidly profitable in 2010.

Ford says it doesn't plan to lay off any workers at its Dearborn, Mich., headquarters.

News from WKAR will never be behind a paywall. Ever. We need your help to keep our coverage free for everyone. Please consider supporting the news you rely on with a donation today. You can support our journalism for as little as $5. Every contribution, no matter the size, propels our vital coverage. Thank you.