Swag: Hip-Hop's Word Of The Year

NPR | By Sami Yenigun

Published December 26, 2011 at 4:00 PM EST

The rapper Lil B, who spread the word "swag" throughout hip-hop.

2011 was a good year for the word "swag". Not trinkets, or party favors, not an acronym for Stuff We All Get, "swag" comes from swagger. This year a term that hip-hop artists have been using for nearly a decade enjoyed a moment in the spotlight.

Sami Yenigun

Sami Yenigun is the Executive Producer of NPR's All Things Considered and the Consider This podcast. Yenigun works with hosts, editors, and producers to plan and execute the editorial vision of NPR's flagship afternoon newsmagazine and evening podcast. He comes to this role after serving as a Supervising Editor on All Things Considered, where he helped launch Consider This and oversaw the growth of the newsmagazine on new platforms.

See stories by Sami Yenigun

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