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PBS News Hour

Sauna industry heating up as more Americans embrace it

Season 2026 Episode 53 | 4m 41s

The sauna industry in the U.S. is heating up. More health-conscious Americans are embracing this ancient Finnish tradition as a modern way to help reduce stress and promote wellness. Nowhere has the sauna culture taken root more deeply than in Minnesota. Kaomi Lee from Twin Cities PBS has the story.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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