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PBS News Hour

Sauna industry heating up as more Americans embrace it

Season 2026 Episode 53 | 4m 41s

The sauna industry in the U.S. is heating up. More health-conscious Americans are embracing this ancient Finnish tradition as a modern way to help reduce stress and promote wellness. Nowhere has the sauna culture taken root more deeply than in Minnesota. Kaomi Lee from Twin Cities PBS has the story.

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