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PBS News Hour

Campaigns Utilize YouTube to Save Money, Target Voters

Season 2012 Episode 1380 | 8m 52s

As part of an ongoing series on how candidates use social media this election season, Ray Suarez and journalists Lauren Ashburn and Howard Kurtz of Daily-Download.com discuss how President Obama and Mitt Romney use YouTube to bypass the "gatekeepers," or mainstream media, and get constituents to watch their campaign videos.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
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