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Family Engagement Coordinator | Communications Coordinator

Family Engagement Coordinator | Communications Coordinator
WKAR Public Media at Michigan State University 

Position Summary
WKAR Family Engagement Coordinator is a full-time, end-dated (12 months) position that oversees local community engagement for the Michigan Learning Channel, reaching out to public, private and charter school teachers and administrative staff.  This position works directly with WKAR’s Director of Education to encourage use of the channel by educators, families, and students, and collects feedback and suggestions for improving the service.

Essential Functions

  • Leverage existing relationships with school districts, ISDs and RESAs, and teachers within the station viewing area to promote the use of the Michigan Learning Channel.
  • Provide Michigan Learning Channel and PBS resources to teachers and families to optimize their use of the service.
  • Coordinate, compose, edit, and execute electronic and print communications to families and educators within the station’s viewing area about Michigan Learning Channel programming, digital resources, special events, and trainings.
  • Collect testimonials and best practices on how educators are using the channel.
  • Propose and plan special events and trainings to improve usage of the Michigan Learning Channel, keeping in mind current safety protocols understanding that these events and trainings may be virtual.
  • Suggest to the Director of Education opportunities to build out new content areas that are important to educators at various grade levels and subject areas.
  • Distribute, through communication methods, programming schedules for the Michigan Learning Channel to local teachers in advance so they can plan their lessons around the programming.
  • Coordinate, plan and align promotional campaigns with the school calendar, locally important events, as well as opportunities tied to specialized audiences
  • Compose, edit and execute on-air messaging, social media, and other platforms to improve communication among teachers and administrators statewide
  • Enter engagement activities and statistics into a CRM system provided by the Michigan Learning Channel
  • Participate in scheduled trainings and consultations with the Michigan Learning Channel staff, may be virtual.
  • Compose, edit, and create promotional materials and marketing strategies.
  • Support and train teaching staff on ways to integrate Michigan Learning Channel into curriculum using ‘train the trainer’ model, may be virtual

Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications or similar disciplines; up to six months of related and progressively more responsible or expansive work experience in internal communications; news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation software; spreadsheet and/or database software; public presentation; or radio production; or an equivalent combination of education and experience.

Desired Qualifications

  • Strong oral and written communication skills
  • Experience working with the educational community
  • Ability to manage time and resources effectively
  • Excellent organizational ability with strong attention to details 
  • Excellent follow up skills 
  • Excellent proposal writing skills
  • Comfortable in a virtual environment to provide trainings and resource support workshops
  • Ability to interact and work in a team environment, virtually in in-person
  • Experience as a customer service representative or professional development trainer
  • Experience with Microsoft Office, Word, and Excel
  • Experience with Microsoft Teams and Zoom
  • Experience as a classroom teacher
  • Established educational contacts

Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Required Application Materials
Resume/Cover Letter
In less than 500 words, provide a writing sample telling us what you enjoy about working in education and/or engagement.

Work Hours
STANDARD 8-5

Description of End Date
This is an off-dated position funded for one year from date of hire, with possible extension contingent upon funding renewal.

How to Apply
To apply or explore this opportunity further visit careers.msu.edu and refer to job posting #684080. Application deadline is Decemeber 22, 2020.

About WKAR
WKAR is a division of the College of Communication Arts & Sciences at Michigan State University. It includes WKAR-TV, WKAR AM and FM, WKAR.org, the Radio Reading Service, and WKAR Ready-To-Learn, and contributes to the educational experience of Michigan State University's 50,000-plus student body. For additional information, please visit wkar.org.