© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
DONATE
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

PBS News Hour

How retailers are using AI and personal data to set prices

Season 2025 Episode 354 | 5m 52s

If you’re going online to buy some last-minute gifts this holiday season, there’s a chance the price you pay will be influenced by what’s known as “surveillance pricing.” Some retailers are using artificial intelligence to set individualized prices online by sifting through personal data, including age, gender, location and browsing history. Ali Rogin speaks with Jay Stanley at the ACLU for more.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
Extras
Watch • 26:45
PBS News Hour
December 20, 2025 - PBS News Weekend full episode
December 20, 2025 - PBS News Weekend full episode
Episode: S2025 E354 | 26:45
Watch • 5:32
PBS News Hour
DOJ’s heavily redacted Epstein file release draws criticism
Justice Department’s heavily redacted Epstein file release draws criticism from lawmakers
Clip: S2025 E354 | 5:32
Watch • 9:36
PBS News Hour
A conversation with renowned animal scientist Temple Grandin
A conversation with Temple Grandin, world-renowned animal scientist and autism advocate
Clip: S2025 E354 | 9:36
Watch • 2:53
PBS News Hour
News Wrap: Russia continues Ukraine strikes amid peace talks
News Wrap: Russian offensive drags on in Ukraine amid ceasefire talks
Clip: S2025 E354 | 2:53
Watch • 57:46
PBS News Hour
December 19, 2025 - PBS News Hour full episode
December 19, 2025 - PBS News Hour full episode
Episode: S2025 E353 | 57:46
Watch • 8:15
PBS News Hour
DOJ begins releasing long-awaited Epstein files
DOJ begins releasing Epstein files, with many heavily redacted
Clip: S2025 E353 | 8:15
Watch • 3:07
PBS News Hour
News Hour West signs off
News Hour West signs off
Clip: S2025 E353 | 3:07
Watch • 7:36
PBS News Hour
Chris Whipple on the reaction to his Susie Wiles profile
Chris Whipple on the White House reaction to his Susie Wiles profile
Clip: S2025 E353 | 7:36
Watch • 10:42
PBS News Hour
Brooks and Capehart on Trump's favorability, mental acuity
Brooks and Capehart on Trump's approval ratings and mental acuity
Clip: S2025 E353 | 10:42
Watch • 8:38
PBS News Hour
Family of woman detained by immigration shares her story
Family of North Carolina woman detained by immigration officers shares her story
Clip: S2025 E353 | 8:38