© 2025 Michigan State University Board of Trustees
Public Media from Michigan State University
DONATE
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

PBS News Hour

Cracker Barrel backlash reveals the power of branding

Season 2025 Episode 239 | 5m 44s

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized as sterile and out of step with the chain’s nostalgic image. Geoff Bennett discussed the rebrand, the backlash and the politics at play with Americus Reed, marketing professor at the Wharton School.

Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and Cunard Cruise Line. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.
Extras
Watch • 8:04
PBS News Hour
Sudan's cultural heritage becomes casualty in civil war
Sudan's cultural heritage becomes a casualty in its civil war
Clip: S2025 E300 | 8:04
Watch • 8:03
PBS News Hour
Tamara Keith and Amy Walter on Trump and a 3rd term
Tamara Keith and Amy Walter on Trump flirting with the idea of the 3rd term
Clip: S2025 E300 | 8:03
Watch • 9:05
PBS News Hour
Vermont town debates building on higher ground after floods
Vermont town debates rebuilding on higher ground after devastating floods
Clip: S2025 E300 | 9:05
Watch • 7:57
PBS News Hour
Trump visits Japan's new PM ahead of meeting with China’s Xi
Trump’s Asia tour takes him to Japan ahead of pivotal meeting with China’s Xi
Clip: S2025 E300 | 7:57
Watch • 5:18
PBS News Hour
Hurricane Melissa nears landfall in Jamaica as Cat. 5 storm
Hurricane Melissa nears landfall in Jamaica as Cat. 5: 'This will be unprecedented'
Clip: S2025 E300 | 5:18
Watch • 57:46
PBS News Hour
October 27, 2025 - PBS News Hour full episode
October 27, 2025 - PBS News Hour full episode
Episode: S2025 E300 | 57:46
Watch • 5:11
PBS News Hour
News Wrap: Federal workers union calls for end to shutdown
News Wrap: Federal workers union calls for end to shutdown
Clip: S2025 E300 | 5:11
Watch • 7:59
PBS News Hour
Jesse Jackson's political legacy explored in new book
Abby Phillip explores the political legacy of Jesse Jackson in 'A Dream Deferred'
Clip: S2025 E300 | 7:59
Watch • 6:03
PBS News Hour
Why the U.S. may be in ‘catch up’ mode in the future of war
Why some experts say the U.S. is in ‘catch up’ mode in the future of war
Clip: S2025 E299 | 6:03
Watch • 26:45
PBS News Hour
October 26, 2025 - PBS News Weekend full episode
October 26, 2025 - PBS News Weekend full episode
Episode: S2025 E299 | 26:45