NIL

College sports are a sea of changing rules, allowing athletes to market themselves more, but it’s also complicated. Which is where MSU Athletics comes in with help.

Wortman is a good student, a great athlete, and a 14-year-old who is working hard at everything she does to create opportunities for her future. Except, there is no guarantee that the sports scholarships she wants will come her way.

The term NIL is tossed around a lot in discussions about college sports, but less time is spent exploring what goes into the newer NCAA-level policy.

The “Women of Sparta” program started in April, seeking to help MSU female athletes develop business skills as well as earn NIL money.

The state legislature is following suit of more than 30 states in their push to open the door for high school students to make money in their sports, but concerns remain.

American athletes are feeling the monetary benefits of NIL rules, but it’s a different story for international students.

NIL rules, and which athletes are finding sponsorship success, radically varies by school, sport, and gender. Michigan State athletes are still trying to figure things out.

The system is still evolving, but it’s clear that the opportunities for college varsity athletes to make outside money off sponsorships comes with reward - and risk.

College athletes are relying on their brand reputations, and those of the teams they play for, to help develop financial opportunities. But what happens when their team or university is in trouble?

The state of Michigan may allow high school athletes to profit from NIL deals soon.