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American athletes are feeling the monetary benefits of NIL rules, but it’s a different story for international students.
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NIL rules, and which athletes are finding sponsorship success, radically varies by school, sport, and gender. Michigan State athletes are still trying to figure things out.
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The system is still evolving, but it’s clear that the opportunities for college varsity athletes to make outside money off sponsorships comes with reward - and risk.
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College athletes are relying on their brand reputations, and those of the teams they play for, to help develop financial opportunities. But what happens when their team or university is in trouble?
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The state of Michigan may allow high school athletes to profit from NIL deals soon.
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MSU’s Athletic Department is working to help its athletes understand the recent NCAA rules change, and find their own ways to take advantage of opportunity.
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Saldate, one of MSU’s most popular athletes on social media, changed his posting strategy to boost his spirit and brand this season. And it worked.
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Why are NIL opportunities different for foreign MSU athletes? We explain.
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Athletes come from around the world to go to school and play varsity sports for the Spartans. But that also comes with different rules because of their international status.
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The shift in collegiate athletics, allowing athletes to make money off their Name, Image and Likeness (NIL), is something the Spartans hope to become a national lead in.